Simple Web CRM

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If you listen to most of the industry pundits who write on the major CRM web sites, you'd think that you could only implement a CRM system if you

• conducted a complete BPR (Business Process Review/Re-engineering)
• sent all your staff on a week long customer focus attitude training course
• threw away the twenty systems that work and replaced them with a brand new, all singing, integrated, XML enabled enterprise suite that seamlessly links your customers, accounts, inventory, work flow, VoIP telephony and air conditioning system together

The reality is, although selling you all of the above would pay for many consultants and product vendors to buy their new holiday homes, if all you want is to make your sales and marketing systems work, life can be a lot simpler.

It is a truism to say that most software now has more features than people need. What is less explored is that those features can often make the product harder to use, and that when designing systems vendors tend to concentrate of having sexy (but confusing) interfaces and don't make ease of use a key design issue. In order to compete and differentiate themselves against similar systems when compared with tick box feature comparisons ("only we have asynchronous mouse mapping!"), features that are more and more arcane and less and less useful get added.

• keep track of all your accounts, contacts, tasks, activities and opportunities
• make sure that marketing and sales work seamlessly together
• produce useful reports that are business and not IT focused
• not require a complex IT infrastructure and associated heavy IT support to keep going
• do all the above with a minimum of fuss, and not try to change the way you run your business

There's a good white paper on how to decide what features are important to you at our sponsor's site, www.reallysimplesystems.com/whitepaper.asp.

If you'd like to read more about how good simple software evolves into complex dysfunctional software, read "How to choose a simple CRM system".

SimpleWebCRM is sponsored by Really Simple Systems - taking the complexity out of CRM